Custom Bicycle Builder

Brompton Kalkulator

Brompton Kalkulator

Brompton Kalkulator is a web-based custom bicycle builder developed for Indego GmbH, Germany. The platform allows users to configure their own Brompton bicycle by selecting from a wide range of components and options such as frame types, colors, accessories, and gear systems. The system dynamically calculates the total cost in real-time based on the selected configurations. Upon completion, users receive a downloadable PDF summary of their build via email, streamlining the custom ordering process and enhancing user experience.

Project Insights

Client

Indego GmbH, Germany

Duration

January 2010 – September 2010

Project Management

Agile - Kanban

Team

4

Technologies Stack

PHP 5.8Doctrine API for Database/BackendjQuery for Ajax componentsDOM PDF for exporting to PDF

Problem Statement

Customers seeking customized bicycles often lack an intuitive, guided interface to select features and instantly view pricing. Traditional ordering processes are slow, non-interactive, and prone to errors, especially when custom components and price combinations need to be calculated and documented manually.

Our Solution

We developed Brompton Kalkulator to simplify and modernize the custom bicycle ordering experience. By integrating real-time interactivity using AJAX and jQuery, and enabling dynamic cost calculations, the platform empowers users to explore configurations and pricing instantly. With built-in PDF generation and email delivery, the system automates quote generation and improves customer convenience—ensuring a faster, more transparent, and engaging purchase journey.

An online solution where users build and order custom-made bicycles.
System calculates the cost with respect to the user’s selection on the fly.
Detailed calculation sheet is being exported as a PDF and mailed thereafter.