Brompton Kalkulator

Brompton Kalkulator is a web-based custom bicycle builder developed for Indego GmbH, Germany. The platform allows users to configure their own Brompton bicycle by selecting from a wide range of components and options such as frame types, colors, accessories, and gear systems. The system dynamically calculates the total cost in real-time based on the selected configurations. Upon completion, users receive a downloadable PDF summary of their build via email, streamlining the custom ordering process and enhancing user experience.
Project Insights
Client
Indego GmbH, Germany
Duration
January 2010 – September 2010
Project Management
Agile - Kanban
Team
4
Technologies Stack
Problem Statement
Customers seeking customized bicycles often lack an intuitive, guided interface to select features and instantly view pricing. Traditional ordering processes are slow, non-interactive, and prone to errors, especially when custom components and price combinations need to be calculated and documented manually.
Our Solution
We developed Brompton Kalkulator to simplify and modernize the custom bicycle ordering experience. By integrating real-time interactivity using AJAX and jQuery, and enabling dynamic cost calculations, the platform empowers users to explore configurations and pricing instantly. With built-in PDF generation and email delivery, the system automates quote generation and improves customer convenience—ensuring a faster, more transparent, and engaging purchase journey.