HaxNFlax Promotional Platform
HaxNFlax is a dynamic web-based promotional platform built for Big Hassle, USA, designed to streamline interactions between publicists, journalists, and clients. The platform enables media professionals to discover artist publicists, request press materials, and manage interviews in a centralized, user-friendly environment. With features for campaign management, digital asset organization, mobile accessibility, and email marketing, HaxNFlax serves as a comprehensive solution for managing artist publicity and press outreach in the digital age.
Project Insights
Client
Big Hassle, USA
Duration
May 2011 - Ongoing
Project Management
Agile - Kanban
Team
6
Technologies Stack
Problem Statement
Journalists and media outlets often struggled to find the right publicists and access artist promotional material efficiently. Publicists, on the other hand, lacked a centralized tool to manage outreach campaigns, share press assets, and track interview requests. The absence of a unified platform led to delays, miscommunications, and missed media opportunities in an industry that thrives on timing and visibility.
Our Solution
We developed HaxNFlax, a dedicated promotional ecosystem that bridges the gap between publicists, journalists, and artists. The platform simplifies media interactions by offering a searchable directory, press material management, interview coordination, and promotional campaign tools. By integrating cloud-based asset storage, mobile responsiveness, and email marketing, HaxNFlax empowers media professionals with real-time access and streamlined communication, significantly enhancing artist exposure and operational efficiency.